L Catterton partner on bringing a personal care brand global

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Farah Khan, Partner at L Catterton, specializes in helping consumer and retail companies — specifically, in beauty and personal care — build successful brands. In this interview, Farah discusses her approach to establishing a brand identity, understanding how to reach target customers, and, ultimately, selling a customer experience and driving growth. She uses her experience with the leading laser hair removal company in Brazil as an example of how to help a brand expand, globally, which she says is not a “copy and paste exercise,” but requires customizing the brand concept to the local geography.

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