Vestar acquires Camille Arneberg’s PetHonesty and Blue Mountain Capital names Nina Barton CEO of Jarrow Formulas and Natrol

From our Women's PE Briefs - week commencing July 19, 2021

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Vestar Capital Partners acquires Camille Arneberg’s PetHonesty

Vestar Capital Partners acquires a pet supplement company co-founded by Camille Arneberg and her husband, Ben. Terms of the private equity firm’s purchase of PetHonesty were not disclosed. The Arnebergs will retain a significant minority stake in the company.

Based in Austin, Texas, PetHonesty’s products are formulated to help address a range of common pet ailments, including mobility, digestion and allergies, providing a healthy supplement to traditional pet diets. PetHonesty is known for its strong focus on product innovation and premium ingredients backed by nutritional science.

Vestar has experience in pet food and the broader better-for-you food industry, previously owning Big Heart Pet Brands, whose products include Meow Mix, Milk-Bone and Natural Balance.

Nina Barton is named CEO of Jarrow Formulas and Natrol

New Mountain Capital taps Kraft Heinz executive Nina Barton to lead a portfolio company. Nina was named CEO of the combined company of Jarrow Formulas and Natrol, a formulator and supplier of vitamins and supplements. Nina was formerly the global chief growth officer at Kraft Heinz. She previously held numerous other roles at Kraft, including president of Kraft Heinz Canada and president of global digital online growth.

Natrol is known for its sleep, mood and stress products and Jarrow Formulas is an independent formulator, manufacturer and marketer of scientifically supported probiotics, vitamins, minerals and other supplements.

New Mountain Capital, a New York-based investment firm, acquired the two companies last fall and combined them.

Rachelle Yowell-led Celerity Consulting Group raises an undisclosed amount of funding

A provider of information management consulting services led by Rachelle Yowell gains funding. Celerity Consulting Group, LLC raised an undisclosed amount from Hastings Equity Partners.

Celerity is a provider of information management consulting services for gas and electric utilities, state governments, law firms and corporations. The San Francisco-based company specializes in helping its customers retrieve, organize and analyze large, complex data and records for litigation, compliance and risk management purposes.

In a statement, Rachelle said, “we believe that partnering with Hastings will enable Celerity to continue providing leading- and cutting-edge services to both existing and new customers.”

Melissa Sherman-led MOBILion Systems raises $60M in Series C funding 

MOBILion Systems, Inc., whose CEO is Melissa Sherman, rounds up additional funding. The Chadds Ford, Pa. company raised $60 million in Series C funding from D1 Capital Partners and existing investors aMoon, Agilent Technologies, IP Group, Hostplus and Cultivation Capital. The round comes roughly a year after it raised $35 million in Series B funding.

MOBILion has developed fast, efficient, high-resolution instrumentation for biomarker discovery, diagnostics and biotherapeutic drug characterization. Through this technology, it aims to improve the prediction, diagnosis and treatment of diseases. The funding comes as MOBILion launched its first commercial high-resolution ion mobility product. The product is able to identify and analyze molecules that other instruments often fail to detect.

Melissa has been CEO of MOBILion for the past four years. She previously was director of technology and business development at MOBILion backer IP Group.

Julianna Lamb's Stytch raises $30M in a Series A funding

A company co-founded by Julianna Lamb dedicated to improving security and user experience with passwordless authentication secures funding. Stytch raised $30 million in a Series A funding round led by Thrive Capital, with participation from Coatue Management and existing investors Benchmark and Index Ventures.

Based in San Francisco, Stytch is building a developer platform with the tools and infrastructure to enable companies to incorporate passwordless authentication options into apps and websites. The funding will be used to roll out more authentication options, including mobile biometrics, WebAuthn, OAuth logins, QR codes and push notification login, and launch additional user infrastructure features to continue to onboard and engage users through a simple, low-friction process. The company will also use the funding to build out session management and advanced fraud detection solutions.

Kirti Jangra's Animall Technologies raises nearly $14M in Series B funding

An Indian start-up co-founded by Kirti Jangra that connects cattle buyers and sellers herds funds. According to EnTrackr, Animall Technologies raised close to $14 million in Series B funding led by Nexus Venture Partners and SAI Global India Fund, with participation from WEH Ventures, Omnivore, BEENEXT, Rocketship.vc and individual investors such as Deepinder Goyal, Sahil Barua, Vidit Attrey, Sanjeev Kumar and Mohit Kumar.

Animall is an online platform for dairy farmers with a mission to build efficiencies in the dairy ecosystem in India using technology, data science and design.

Alaine Swis' Vivify secured a multi-million-pound investment from Arete Capital Partners

A U.K. based company co-founded by Alaine Swis lands backing to create more available facilities for schools and communities to come together for activities aimed at improving mental and physical wellbeing. Vivify secured a multi-million-pound investment from Arete Capital Partners. The exact amount invested was not disclosed.

Vivify provides a digital platform, as well as a fully managed service, where under-utilized school facilities can be listed for hire to maximize social and physical activities within communities and generate much-needed revenue for schools. The company will use the funding to expand operations across the U.K. and significantly grow its base of partner schools. 

A&M Capital Europe acquires Ljiljana Markov Medugorac-led Pet Network from The Rohatyn Group

A&M Capital Europe acquires a pet care platform led by Ljiljana Markov Medugorac from The Rohatyn Group. The terms of A&M Capital’s purchase of Pet Network were not disclosed.

Pet Network is an omni channel pet care platform in southeast Europe, operating across Croatia, Romania, Slovenia, Serbia and Bulgaria. In a statement, Ljiljana said, “we are all proud of Pet Network’s teams achievements, which were strongly backed up with TRG’s support and guidance. While we will be sad to say goodbye to our colleagues at TRG, we are also excited to start the next chapter in the company’s development in partnership with AMCE, who like TRG share our vision for the company’s future growth.”

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