Strandberg backs $2.6m seed investment into NY-based Cure Hydration
Lerer Hippeau’s Caitlin Strandberg backs a rapidly expanding hydration brand created by Lauren Picasso. Lerer Hippeau led Cure Hydration’s $2.6 million seed round, which also included M3 Ventures, Litani Ventures, Casper CEO Philip Krim, professional basketball player Matthew Dellavedova and former professional tennis player Andy Roddick.
Based in New York, Cure Hydration claims to be the only organic hydration brand with a science-backed formula, plant-based ingredients, no added sugar and four times the electrolytes of leading sports drinks. Based on the World Health Organization standard for oral rehydration solution, the company’s drink mix has proven to hydrate as effectively as an IV drip.
Cure Hydration is poised to be rolled out to 4,200 retail stores nationwide, including CVS, Walmart and Whole Foods. Lauren, who is CEO, created the mixture after finding recovery from triathlon training and hot yoga challenging. In doing so, she focused on a solution that could hydrate effectively but used plant-based ingredients. In a statement, Caitlin called Lauren “an exceptional operator” and said Lerer Hippeau has “been impressed with her ability to bring a WHO-approved formulation to market without compromising on product quality or efficacy.”
A principal at the firm, Caitlin has also backed such companies as Studs, an ear piercing startup co-founded by Anna Harman and Lisa Bubbers; Otherland, a candle maker co-founded and led by Abigail Cook Stone; Sweet Reason Beverage Company, a CBD-infused beverage company founded and led by Hilary McCain; and The Inside, a home furnishings company co-founded by Christiane Lemieux and Britt Bunn.