Roblox purchases Kantar's Imbellus


Imbellus, which was founded by Rebecca Kantar and backed by Ashley Bittner while at Owl Ventures, has been acquired by a company in registration to go public. Terms of Imbellus’ purchase by Roblox were not disclosed.

San Mateo, Calif. Roblox is an online gaming platform that has filed to go public on the New York Stock Exchange.

Based in Los Angeles, Imbellus is developing simulation-based assessment technology aimed at reinventing how human potential is measured. Working with organizations known for skills like creativity or problem solving, the company is investigating the application of these skills in the real world. Imbellus then translates these observed skills and attributes into the language of learning science and psychometrics to design complex challenges that bring problem solving contexts to life via abstract, simulation-based assessments. Roblox is looking to use Imbellus’ technology to improve its recruitment practices.

Prior to founding Imbellus, Rebecca was an entrepreneur in resident at GLG. In 2018,

Owl led Imbellus’ $14.4 million Series A round, which also included Rethink Education, Upfront Ventures and Thrive Capital. In making the investment, Ashley said Imbellus’ work represents “a unique opportunity to improve assessment across the education to employment ecosystem.” She said the work “has implications for the future of the K-12 system,” enabling “an educational paradigm focused on skills like problem solving, systems thinking, and creativity.”

Ashley was on Imbellus’ board until leaving Owl last year to form Firework Ventures with Brigette Lau. Firework earlier this year backed Hone, a workplace training platform co-founded by Savina Perez. Ashley is on the boards of firm portfolio companies TransfrVR and Learn In.

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