Blossom Capital’s Ophelia Brown invests in a company which co-founder and co-CEO Eléonore Crespo – a former VC – says is a “bit like Minecraft for business strategy.” Blossom Capital, according to TechCrunch, led Pigment’s $25.9 million Series A round, which also included FirstMark Capital and Frst as well as angel investors.
Based in Paris, Pigment is creating a business forecasting platform that is aiming to replace spreadsheets and software with charts, simulations and continuous modeling. In a statement, Eléonore said the company is like Minecraft in that it has “creative organic potential for the user” rather than “treating a business like a machine with levers that you just push and pull.” She founded the company last year with Romain Niccoli, the former CTO and co-founder of Criteo, which went public in 2013. Eléonore was previously an investor at Index Ventures and was also a data analyst at Google.
Also in a statement, Ophelia called Pigment a “a 21st century platform that reflects the way successful companies need to work today – socially and environmentally conscious, proactively scanning the horizon for risks and opportunities and capable of unlocking new opportunities in an increasingly complex and uncertain world.”
Blossom is investing from its $185 million second fund, which it closed earlier this year. Blossom focuses on European Series A stage consumer and enterprise startups.
Ophelia founded Blossom in 2016 after serving as an investor at LocalGlobe and Index Ventures. She focuses on financial services, design and travel. Her investments include Duffel, which is developing innovative solutions to some of the complex challenges in the travel market, and Fat Llama, an online lending site co-founded by Rosie Dallas.